The Brand Kit
The Brand Kit
SO YOU’VE BEEN LOOKING AT YOUR BRAND THINKING
“yeah, she needs an upgrade”
GOOD. THAT’S WHAT I LOOOVE TO HEAR.
Bring me the screenshots, the half-formed ideas and the voicenotes like "I want it to feel expensive but also kind of like weird at the same time?" I'll know exactly what you're reaching for and work my magic to bring your vision to life in a way you never imagined possible.
How We’ll Co-Create Your Brand Kit
PHASE 01.
Brand Concepts
You’ll receive two to three moodboard-style concepts for your brand direction. Each direction will have a different energetic feeling to them (described as her concept) and a moodboard to give you an ‘umbrella’ view of the entire brand identity… or at least the start of it. Once you’ve chosen a direction the fun really begins!
PHASE 02.
Colours + Textures
Once you’ve chosen your concept, we’ll refine the palette and textures until it feels just right. You’ll receive 2–3 variations that explore different colour and texture combinations, so we can land on the one that best reflects your brand’s tone and her frequency.
PHASE 03.
Font Pairings
Next, we bring in typography. You’ll receive carefully selected font pairings (usually a header font, body font and an accent / logo-style font) that show how your chosen concept can come to life in type. I choose fonts based on your budget preference that you noted in your initial onboarding forms.
PHASE 04.
Logo Design
With your foundation set, I’ll design different logo concepts that include variations such as a main logo, secondary logo, favicon, and icon/element. After you’ve chosen a direction I create them in all different colours and variations so that your logo can be used all across your business. These are all designed in Canva and downloaded as PNG files once complete.
PHASE 05.
Full Brand Guide
My absolute favourite part of the entire process. This is where you really get to see everything come to life. Elements, textures, backgrounds, imagery, layering, brand photography (or brand photography direction if you requested that to be included). Everything comes together in the guide including my personal implementation notes with do’s and don’t’s and visual examples. Ps… I keep this short and simple. You aren’t about to get a 500+ page PDF you have to scroll through endlessly.
PHASE 06.
Social Media Content
Finally, you’ll receive a set of custom, editable designs in Canva so that you can start applying your branding to your social media feed right away. This bank may include highlight covers, post templates and a single banner for your feed. We will discuss your inclusions closer to completion to ensure that you’re getting what will feel more aligned for that moment.
PHASE 07.
Canva Integration
Okay, this might actually be my favourite part and it’s something I don’t see ANY other brand designers doing. If you want, I’ll log right into your Canva and build your entire Brand Kit in there for you to use. This makes designing anything inside of Canva a breeze and takes some of the heavy lifting off your shoulders.
Ready to get started?
Fill out the form below and I’ll be in touch shortly with your preferred payment link.
client branding, on display…
We’re working on complex code for this space because our client work deserves to be shared in an epic way.
Stay tuned.
just a few FAQs:
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On average it’s about 4–6 weeks. Timely feedback from you is what keeps us on track.
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Some fonts require licensing to use at a commercial level (including on social media and website pages). If you choose a font that isn't free, purchasing that licensing is your responsibility.
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All of your logos will be created in Canva. You will receive PNG (not vector) images of each logo variation inside of the brand kit Canva link, uploaded into your Canva “Brand Kit” and we can also upload these into Google Drive if that helps you stay organized.
The logos that you are receiving are perfect for social media designs, printable materials and website pages.
If you need any additional logo files this will be an added cost and you will need to inquire before we begin the logo process.
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First, I've NEVER had this happen. There are so many opportunities for feedback and approval built into the process, and we don't move on to the next step until you've approved the one before it. By the time we get to your final brand, you've already seen and said yes to every piece of it.
So no, there are no refunds. This is custom work created specifically for you, and once it's complete, the time and creative energy that went into it can't be returned.